You may have heard the term ethical investing, but what exactly does it mean? The answer is found in the standards and practices of individuals who use their ethical and moral compass when purchasing securities. This does depend on the view of the investor, their belief system, and what they consider to be ethical practices when making decisions about which securities to acquire.

Sustainable Investing has not come about because Greenpeace or other organizations are demanding greater action for the greater good. It's actually about greater greed, which gives us an opportunity for investors to think about where a company's greater greed intersects with the greater good.